Implementation of marketing measures in the target country India: Technology field healthcare
The project
India and Germany – Strategic Partners for Innovation
By European and international standards, Germany has a leading position in the fields of science, research and development. German companies are pioneers for innovative products. “Made in Germany” stands for high quality and German craftmanship worldwide.
In close partnership with renowned centres of excellence, Germany aims to expand its technology location and to consolidate its position as “Gate to Europe“ for foreign partners.
With a view to this aim the German Federal Government launched under the leadership of the German Federal Minstry of Education and Research a campaign for advertising Germany as a research location. Under the heading “Germany – Land of Ideas”, Germany’s attractiveness and research landscape as well as German research institutions, competence networks and research-oriented companies will be presented in important target countries.
The target country
As a prime partner and based on the traditionally good bilateral co-operation, India was chosen as a target country in Asia. This campaign aims to trigger off further R&D co-operation projects between German and Indian research institutions and companies which should benefit both. Furthermore, more direct investment for the location will be activly solicited.
A central contact office, which serves as a first-stop agency, is available to interested Indian parties interested in information and wishing to contact German research institutions, competence networks and the German business community. Furthermore, they will be supported in their search for appropriate scientific, business or political parters.
The campaign measures
Presentations at symposiums, conferences as well as workshops, events for target groups and partnering events are currently offered, along with presentations addressed to scientists from universities and research institutions, decision makers in R&D-oriented companies, junior scientists, traget groups and investors.
For more information about the campaign visit www.research-in-germany.de
The role of NDGR
NDGR raised a project of the German Federal Ministry of Education and Research (BMBF) that aims to implement marketing measures in the target country India. This project is part of the joint “Marketing for the innovation market Germany” project initiative for developing German-Indian co-operation in sunrise industries; focal aspects of the NDGR project are health related questions. With the assistance of Indian experts, the project is to focus interest in German competence and initiates a dialogue with interested providers from the German healthcare regions.
Fields of action, purposes and aims of NDGR
Fields of action:
- Life technologies
- eHealth
- International co-operation for health related products and services
- New integrated care models
- Prevention and medical wellness
- Quality transparency and management
- Products and services for more life quality for the elderly
- Working and learning in a modern healthcare industry
Purposes:
- Exchange programmes for research assistants, mostly in the life sciences sector
- Qualification of professionals in the healthcare sector
- Presentation of efficient institutions and companies in India, for instance at fairs
- Initiation of co-operation, mostly to generate joint R&D German-Indian healthcare projects in the medium term
- Translation of reasearch results into care structures
- Development of integrated care models
Aims:
- Demand-orientated provision of concentrated high-level expertise of NDGR working groups to Indian experts and vice versa
- Organisation of delegation visits for Indian experts to flagships of the German healthcare industry in order to enhance the interest of Indian experts in the German helthcare landscape
- Establishment of Germany as the global leading healthcare location – ranging from reasearch to export
Responsible for the NDGR are
PD Dr. Josef Hilbert
NDGR Chairman
Dr. Wolfgang Blank
NDGR Deputy Chairman